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converse lifestyle brand activation
'Rated One Star'; a pop-up event to re-launch of the One Star brand for Converse global partner markets.The campaign spread over 9 countries accross the globe.
'One star' rating generally means poor quality and service. That is why we worked with cheap materials to create a pavilion and the other props, such as paper walls stuck together with duct tape and seemingly shaky wooden constructions.
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