luxury department store / Shenzhen / 2016

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Coscia, a leading Italian-based department store, opened its first Chinese flagship store in Shenzhen, China. The 3000 sqm retail experience, abundant in exclusive finishes, fixtures and creative merchandising solutions, features brands like Ferragamo, Dior, Gucci and Ralph Lauren. 

Taking inspiration from the Italian word ‘Regalo’, which means ‘gift’, we developed a total retail solution including visual identity, interior design, store windows, visual merchandising layouts, staff uniforms and a retail operation strategy.

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Designed during my employment at Storeage.