sports fashion / Berlin store / 2017

"Where sports meets fashion"

HKMX is Hunkemöller's first sub-brand to roll-out its own store and shop-in-shop formula. This concept is clearly inspired by attributes you'll find in a gym, but than treated in a more trendy and fashionable way. New digital tools, such as a body-scanner and touch-screens, are integrated to provide the ultimate customer service experience.

The introduction of the new collection by Dutch supermodel Doutzen Kroes, really 'boosted' this brand onto the market.


Designed for Storeage.