sports fashion / Berlin store / 2017

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"Where sports meets fashion"

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HKMX is Hunkemöller's first sub-brand to roll-out its own store and shop-in-shop formula. This concept is clearly inspired by attributes you'll find in a gym, but than treated in a more trendy and fashionable way. New digital tools, such as a body-scanner and touch-screens, are integrated to provide the ultimate customer service experience.

The introduction of the new collection by Dutch supermodel Doutzen Kroes, really 'boosted' this brand onto the market.

 

Designed for Storeage.