top of page


sports fashion / Berlin store / 2017

"Where sports meets fashion"

HKMX is Hunkemöller's first sub-brand to roll-out its own store and shop-in-shop formula. This concept is clearly inspired by attributes you'll find in a gym, but than treated in a more trendy and fashionable way. New digital tools, such as a body-scanner and touch-screens, are integrated to provide the ultimate customer service experience.

The introduction of the new collection by Dutch supermodel Doutzen Kroes, really 'boosted' this brand onto the market.


Designed for Storeage.

bottom of page