flagship store / San Fransisco / 2018

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Overhauling the first ever Apple store to a T-Mobile signature experience. 

The atrium, with the large LED-cladded columns, and which they now call the "Hashtag", is the defining element of the store. It represents the global network of

T-Mobile, which connects people through their products and services.

The 1800 sqm space consists of 2 levels. The ground floor focuses entirely on experiencing their wide range of products and services, while on the top floor everything revolves around retail, customer service and B2B.

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Designed for Storeage, in collaboration with FRCH architects / Cincinnati / USA.