T-Mobile

flagship store / San Fransisco / 2018

Overhauling the first ever Apple store to a T-Mobile signature experience. 

The atrium, with the large LED-cladded columns, and which they now call the "Hashtag", is the defining element of the store. It represents the global network of

T-Mobile, which connects people through their products and services.

The 1800 sqm space consists of 2 levels. The ground floor focuses entirely on experiencing their wide range of products and services, while on the top floor everything revolves around retail, customer service and B2B.

Designed for Storeage, in collaboration with FRCH architects / Cincinnati / USA.