t-mobile signature store
San Fransisco

Overhauling the first ever Apple store to a T-Mobile signature store. 

The large LED-cladded columns in the atrium, called the "Hashtag", is the defining element of the store. It represents the T-Mobiles' global network, which connects people through their products and services.

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The 1800 sqm space consists of 2 levels. The ground floor focuses entirely on experiencing their wide range of products and services, while on the top floor everything revolves around retail, customer service and B2B.